TRADITIONAL MARKETING & ADVERTISING
While digital marketing has its place and can be highly effective, there is something to be said for traditional marketing and advertising that can create a lasting impact and build valuable connections within the local communities you serve.
Contacting private and public schools for sponsorships can be a great way to reach your target audience within your service area. Sponsorship opportunities include your banner at a ballfield or other opportunities to display your company and brand for travel ball, equestrian clubs, swim teams, etc.
In addition to schools, you can contact golf courses and country clubs, as many of them have advertising and/or sponsorship opportunities available.
Establishing relationships with home builders, residential architects, interior designers, and other professionals your ideal customer might work with is an excellent example of successful referral marketing and can be a great source of leads for pool builders.
While often overlooked in the digital age, direct solo mail campaigns can be highly targeted and personalized to reach your desired demographic. Utilizing eye-catching luxurious-looking postcards can be a great lead-generation tool.
You can also contact your local SBDC (Small Business Development Center), EDO (Economic Development Organization), and ESO (Entrepreneurial Support Organization), who provide no-cost/low-cost resources, business coaching, and a wealth of information and resources to help you fine-tune and grow your business and develop your entrepreneurial skills.