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Triquetra/About
Timeless insight. Future-ready brands.
Triquetra is a strategy-led brand, marketing and AI readiness firm based in Charleston, West Virginia, serving organizations statewide, nationally and internationally since 2012.
“At the end of the day, all we have is our integrity.”
Founder
Stacy Nelson
Business & AI strategist · Brand & workflow consultant · Speaker · Trainer
Stacy is a business and AI strategy, brand and workflow consultant who works with organizations locally, nationally and internationally.
For more than two decades, she has helped organizations navigate growth, change and complexity through senior leadership and contract roles spanning sales and marketing, operations and manufacturing, product development and sourcing, logistics and distribution, and executive management, including serving as acting president of a manufacturing company.
That cross-functional experience helps Stacy identify where challenges and opportunities originate, understand how decisions in one area may affect the rest of the organization, and develop practical solutions that support sustainable growth and stronger overall performance.
How Stacy works with you
- Advise leadership
- Work alongside your team
- Build a strategic roadmap
- Lead project-based work
- Evaluate vendors & technology
- Coordinate the right implementation partner
The consultant’s consultant
Behind the scenes of the work you deliver.
Consultants and marketers count on Stacy to help them discover how they can incorporate AI into their own offerings and to work through challenging client projects behind the scenes.
She advises on your client work while training your team at the same time, confidentially. Your clients see your work, not ours.
Build AI into your offerings
Find where AI fits in the services you already sell, and how to package it.
Work through tough projects
A senior sounding board for strategy, positioning and complex client challenges.
Train as you go
Your team learns the approach while the client work moves forward.
Fully confidential
Behind the scenes by design. Your client relationships stay yours.
Trainings, workshops & speaking
Practical AI, taught by someone who uses it.
Workshops, keynotes and training programs focused on practical AI adoption, responsible implementation, workflow automation and brand visibility in an AI-driven marketplace.
Talks for events and associations
Brand visibility, AI search and what agentic commerce means for business, made practical for any audience.
Hands-on AI readiness
Working sessions on AI brand strategy and search visibility, built around the 4 C’s, for owners and teams.
Teams & agencies
Group trainings on generative AI tools, responsible implementation and workflow automation, without losing brand voice.
Leadership alignment
Executive coaching and C-suite brand strategy alignment for AI adoption and growth.
Strategic facilitation
Strategic retreat facilitation and brand realignment intensives for leadership teams.
Bring a session to your team or event
Tell us about your audience and goals, and we’ll shape the right format.
Request a trainingWhy Triquetra
The symbol is the method.
The Triquetra represents time: past, present and future. When those are connected with intention, they form your brand’s essence, consistent, compelling and built to lead.
Your origin story
What brought you here, and what makes you different.
Where you are now
Your audience, assets and gaps, including how AI sees you.
Where you’re going
A roadmap we co-create, then carry across every channel.
Who we work with
Everyone who wants to be recognized, remembered and recommended.
- Manufacturing
- SaaS & technology
- E-commerce & DTC
- Marketing & creative services
- Professional services
- Agencies & consultants
- Founders & coaches
- Executive leadership teams
- Nonprofits & government
How we work
On your side of the table.
Our recommendations are about what’s right for your business. We don’t bring vendors to sell to you. If you need a specialist we don’t provide, we’ll help you find the right one.
Let’s talk